Pick the $699 Starter tier when you are starting from zero AI visibility, have a single primary service or category, and need the foundational engineering — entity schema, GEO + LocalBusiness markup, 4 LLM-ready content modules per month, monthly prompt tests across ChatGPT + Perplexity + Google AIO.
Pick the $1,499 Growth tier when you have 2–3 services or a single competitive category, need comparison + "vs competitor" pages, AI-quotable citation placements, and bi-weekly prompt tests across 5 LLMs (Starter coverage + Gemini + Claude). Most growing service businesses fit here.
Pick the $2,999 Scale tier when you operate multi-location, compete in saturated verticals, or need to dominate share-of-voice across all 7 major LLMs. Includes Wikipedia + Wikidata entity entry support (where qualifying), expert-citation feature placements, AI-readable knowledge base build, dedicated AI visibility strategist.