Large catalogue
10k+ SKUs with complex attribute sets, variants, configurable products. Shopify chokes; Magento's native catalogue handles it.
Magento Development
Magento 2 and Adobe Commerce Development
Magento 2 / Adobe Commerce is the right call for stores that need B2B-grade catalog, multi-store / multi-brand operations or complex pricing and tax. SeoMata builds, migrates and maintains Magento stores with a focus on real-device performance, SEO discipline and operational reliability.
40+
Magento stores shipped
M2 + Adobe Commerce
<2.8s
LCP target
PDP / category, mid-range Android
50k+
SKU catalogue tested
on standard build pattern
6
Schema types
shipped by default
What "Magento development" covers
Magento development at SeoMata covers theme work, headless storefronts (PWA Studio or custom Hydrogen-style front-ends), B2B catalog implementations, multi-store / multi-language, payment + ERP integrations, performance remediation, and SEO migrations to Magento from other platforms.
We treat Magento as a heavy-tooling platform — it earns its place only when the catalog, pricing rules or operational complexity actually need that weight. For everything below the complexity threshold we will say so and recommend Shopify or Hydrogen instead. We do not propose Magento by default.
0
Native theme drift
no admin-side template edits
100%
Composer-managed
no in-tree hacks
< 3 days
New attribute set
designer → live
When to use
Six signals Magento is the right platform
B2B-grade pricing
Customer-group pricing, tiered pricing, contract pricing, quote-to-cart, net payment terms — all native in Adobe Commerce B2B.
Multi-store + brand
Multiple brands, regions, languages and currencies under one admin. Magento's store-view model is purpose-built for this.
Compliance + tax
EU VAT, complex tax rules, GDPR / CCPA, PCI in-scope — Magento's tax + compliance flexibility is hard to beat.
Operational ERP integration
Real-time inventory across warehouses, ERP-of-record (SAP, NetSuite, Microsoft Dynamics) — Magento's API surface fits enterprise integration.
Headless freedom
PWA Studio or a custom React storefront on top of Magento's GraphQL — full UI control without losing the back office.
Services
Six Magento services we ship
Theme + storefront build
Custom Magento 2 theme (Luma-based or from-scratch) or PWA Studio storefront. Mobile-first, schema-discipline-first.
Module + extension development
Composer-managed modules for custom catalogue logic, checkout extensions, payment methods, B2B workflow.
B2B catalogue
Company accounts, requisition lists, quote-to-cart, customer-specific catalogue scoping, tiered + contract pricing.
Multi-store + multi-language
Store-view setup, hreflang implementation, language-specific SEO + content, currency + tax per region.
ERP / PIM integration
NetSuite, SAP, Microsoft Dynamics, Akeneo PIM — wired with retry + idempotency, owned in code not in extension.
Performance remediation
Varnish + Redis tuning, FPC strategy, image pipeline, JS bundle audit, INP audit on category + PDP.
Process
Six-stage Magento build process
Audit + tech brief
Catalog complexity audit, infra audit, custom-module review, performance baseline, integration inventory.
Catalog + IA
Attribute set design, category tree, URL plan, hreflang plan, redirect map (for replatforms).
Theme / storefront build
Custom theme or PWA Studio storefront on staging URL, weekly review.
Modules + integrations
Composer-managed modules, ERP / PIM / payment wiring, all in code.
QA + perf + accessibility
Cross-device QA, Lighthouse, axe-core, checkout test on all payment methods, FPC + Varnish tuning.
Launch + 30 days
301 cutover, GSC + Sitemap, monitoring, weekly checkpoint, Runbook handoff day 30.
Decision aid
Magento vs Shopify Plus
Most clients evaluating Magento should also evaluate Shopify Plus. The table below is the heuristic we use.
| Shopify Plus | Magento 2 / Adobe Commerce | |
|---|---|---|
| Time to launch | 6–14 weeks | 14–28 weeks |
| Operating cost | Lower (SaaS, no infra) | Higher (infra, devops, licence) |
| Catalogue ceiling | Up to ~10k SKU comfortable | Built for 50k+ SKU |
| B2B | Plus B2B, capable but limited | Adobe Commerce B2B — full feature set |
| Multi-store / brand | Limited (multi-store via Plus) | Excellent — native store-view model |
| Performance ceiling | High (managed infra) | Depends on infra + tuning |
When the catalogue is < 10k SKU and the operational story is single brand / single region, Shopify Plus is usually the better economic call.
Scope
Standard scope of a SeoMata Magento engagement
Audit + tech brief
Catalogue, infra, custom-module, performance, integration inventory.
Attribute set + catalogue plan
Designed against your product taxonomy and SEO map.
Theme / storefront
Custom Luma-based theme, or PWA Studio storefront.
Composer-managed modules
No in-tree hacks. Everything composer-deployable and version-controlled.
Schema + SEO
Product / Offer / Review / BreadcrumbList / Organization / LocalBusiness, validated in CI.
ERP / PIM / payment integrations
Wired in code with retry + idempotency.
Performance tuning
Varnish + Redis + FPC strategy, image pipeline, JS audit, INP measurement.
30-day care + runbook
Weekly checkpoints, hotfix budget, full runbook + editor training.
Portfolio
Recent enterprise ecommerce work
Perf + SEO
How we make Magento green
A default Magento install ships heavy. Native theme + every-page Knockout + AJAX-driven checkout adds up to a JS budget no mobile Android can hit. Most stores we audit are at LCP > 4s and INP > 600ms.
Our pattern: Varnish-fronted Full Page Cache with smart invalidation, Redis for session + cache, custom theme that ships HTML for the LCP element (PDP image + price), aggressive RequireJS bundle audit, deferred or fully removed `requirejs-config` entries that are not needed on the LCP path, image pipeline standardised (WebP/AVIF, responsive sources per breakpoint).
On SEO: schema assigned per template (Product, Offer, AggregateRating, BreadcrumbList, Organization), JSON-LD baked into Luma-based theme not bolted on via extension. URL pattern controlled (no `?___store=` leakage), hreflang correctly implemented per store view, category-filter URLs canonical-managed. Magento's out-of-the-box SEO is incomplete; the standard SeoMata build closes the gap explicitly.
Common Magento scoping questions
Do you build new Magento sites or only maintain existing ones?
Both. About half our Magento engagements are new builds or full re-platforms; the other half are taking over existing Magento builds that need performance remediation, SEO discipline or B2B catalogue work.
Should we go Magento or Shopify Plus?
Default answer is "evaluate both". Catalogue > 10k SKU, B2B with tiered + contract pricing, or multi-store / multi-region usually wins for Magento. Below that line, Shopify Plus is the more economic call in our experience.
Magento 1 to 2 migration?
Yes — full catalogue + customer + order + URL + SEO migration with the standard playbook. Average migration runs 16–24 weeks for 5k–20k SKU stores.
Do you do Adobe Commerce Cloud (Magento Commerce Cloud)?
Yes. Builds, deployment-pipeline work, performance tuning. We typically prefer self-hosted Magento on a tuned LEMP stack for the same reasons Adobe Commerce Cloud teams sometimes do — total control, predictable cost — but both options ship in production.
PWA Studio or stick with Luma-based theme?
Luma-based unless you have a real reason to go headless. PWA Studio is good but ships a heavy bundle by default; we have shipped both and usually Luma + a strict performance budget wins on cost + outcome.
Do you handle the hosting / devops?
Yes, on a retainer or one-off project basis. AWS + Cloudflare + Varnish + Redis is our default. Adobe Commerce Cloud also supported.
Ready to scope a Magento engagement?
Start with a free 30-minute Magento audit. We will look at the current build (or planning brief), catalogue, integrations and performance baseline, and write back with a prioritised opportunity list — usually within 5 business days.
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Next step
Get a Free Magento Site Audit
Start with a free Magento / Adobe Commerce audit. SeoMata will assess your current platform, catalog structure, performance, and SEO baseline before recommending whether to optimize, replatform, or migrate.