Our PPC packages focus on profitable execution — keyword and audience targeting, ad testing, conversion tracking, and landing-page alignment. We bill a transparent management fee (not a percentage of ad spend) so the incentive is always to make your dollar work harder, not to push you toward larger budgets.
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PPC Packages & Pricing
Transparent management fee — not a percentage of ad spend. Pick the tier by managed budget range and platform mix.
Starter
Growth
Scale
Free PPC Account Audit
Share your Google Ads or paid-search setup. SeoMata will audit Quality Score, conversion tracking, audience layering, and landing-page alignment — then recommend the PPC package depth that fits your monthly spend and CPL goals.
PPC
A PPC package is a monthly retainer for managing your paid-search and paid-social campaigns — including Google Ads, Bing, Meta, and (on the Scale tier) LinkedIn. It covers campaign architecture, ad copy testing, audience targeting, conversion tracking, and ongoing optimization aimed at lifting conversion volume and lowering cost per lead (CPL).
A SeoMata PPC package always bills a transparent flat management fee — never a percentage of ad spend. The incentive is to make your dollars work harder, not to scale your media budget.
How it works
Phase 1 — Audit + tracking (week 1). Review existing campaigns, conversion tracking, GA4 / GTM, Quality Score, and landing pages. If tracking is broken (it usually is), fix it first.
Phase 2 — Architecture (week 2). Rebuild campaign structure: single-theme ad groups, intent-tier keyword grouping, negative-keyword foundation, audience layering for Search / Pmax.
Phase 3 — Optimize weekly (ongoing). A/B ad copy, search-term mining, budget reallocation, audience tuning, bid strategy adjustment.
Phase 4 — Report + scale. Monthly CPL + ROAS report, attribution segmented by campaign, landing-page recommendations for the next sprint.
How to choose
Pick the $599 tier when ad spend is $1,500–5,000/month, single platform (Google), and you need foundational setup + bi-weekly optimization.
Pick the $999 tier when ad spend is $5,000–20,000/month, multi-platform (Google + Bing or Meta), and you need weekly optimization + landing-page CRO input.
Pick the $1,799 tier when ad spend exceeds $20,000/month, multi-platform across Google + Bing + Meta + LinkedIn, and you need a dedicated strategist + custom dashboards + offline conversion tracking.
FAQ
No. We bill a transparent monthly management fee. The reason: percentage billing creates incentive to push for larger budgets even when the smaller one is more profitable. Our incentive is to make your dollar work harder, not to scale your spend.
No hard minimum, but PPC tends to be inefficient below ~$1,500/mo ad spend (cannot generate enough data for reliable optimization). The Starter tier ($599/mo) is designed for $1,500–5,000 monthly spend.
Google + Bing on the Starter tier. Google + Bing + Meta (Facebook/Instagram) on Growth. Add LinkedIn on Scale. We pick the platform mix by where your buyer attention actually is, not by what we want to sell.
Yes — Performance Max + Search + Shopping (where applicable). We do not blindly turn on Pmax because it consumes budget; we set it up with the right asset groups, signals, and exclusions so it does not cannibalize brand or generic search.
Landing-page recommendations on every tier. Actual landing-page build is a separate scope (see /packages/seo-website-packages or /design-development/web-development) but we will spec the changes that move CPL.
Yes. Month-to-month, 30-day notice. We will help you transition the account to in-house or another vendor with a written handoff doc.
