Pick the $1,499 tier when you have a single offer, single location, organic visibility is the constraint, and your monthly content production is light (4k/mo). Most "we are starting to take growth seriously" projects fit here.
Pick the $2,999 tier when you have 2–4 service lines, need 50+ priority keywords + 8k/mo content + link building cadence + optional paid social experiments. Most service businesses end up here because it includes link building + multi-channel without going to enterprise pricing.
Pick the $5,999 tier when you operate multi-location, compete in saturated verticals, or need PPC management ($10k spend included) + dedicated strategist + executive roadmap. Includes Lighthouse CI + compliance support.