Pick the $1,499 Starter tier when you are focused on one channel — Amazon-only, or DTC-only — and need to fix the basics (listing optimization + 1 paid channel + 1 CRO experiment / month). Most early-stage brands (under $50k / month revenue) start here.
Pick the $2,999 Growth tier when you are multi-channel — Amazon + DTC, or Amazon + eBay — and need to layer paid scale, email + SMS automation, influencer outreach, and more aggressive CRO. Most mid-market brands ($50k–500k / month revenue) settle here.
Pick the $5,999 Scale tier when you operate 4+ channels (Amazon + eBay + Walmart + DTC, often multi-region), need an independent-store build or re-platform, manage $10k+ / month in paid spend, and need a dedicated growth strategist + weekly call. Most $500k–10M / month brands operate at this tier.